Wow, now I’ve seen it all. I was reading in Wine Business News Online and found an article that made me chuckle. PBS is doing a new television series that is a copy-cat of “The Apprentice” that’s called “The Wine Makers“. Apparently they will have six men and women who compete for the chance to create and launch their very own wine label.
You know, I may watch this show only because I love both wine and “The Apprentice“, but for heaven’s sake, where will it stop? They are really digging deep with this idea, don’t ya think?
Here’s an excerpt from the article about the show and how the participants will be chosen:
Set in Paso Robles and San Luis Obispo, along California’s central coast, six candidates will experience every aspect of winemaking from viticulture and enology to sales and marketing. Selected through a process that includes write-in essays, open casting calls and video-taped auditions, the cast will be chosen from thousands of applicants across the United States, Australia and the United Kingdom. Some may be enology students or part time chefs, while others might be wine-savvy waiters or accountants in mid-life crisis; but all will be life-long wine enthusiasts who see this as an incredible opportunity to jump-start their winemaking career.
Starting February 1st in Atlanta and then throughout the spring of 2006, casting will take place in Dallas, Austin, New York, San Francisco, Boston, Chicago, Miami, Washington DC and Los Angeles.
“The Wine Makers” is a co-production of Doc City Production producers Kevin Whelan and JJ Levine, and South Carolina Educational Television and is scheduled to air on PBS in the fall of 2007. To register for casting, email casting@doccitytv.com.
Go on, read the article and see how much fun you can have. Are you up to the challenge?
I’ll be talkin’ to ya later!
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