I read an article this morning on NewsTimesLive.com in the Leisure Time section. It was titled “Does marketing insult female buyers?”. It didn’t have a byline so I don’t know who wrote it, that person won’t get credit here, sorry.
Anyway, the subject of the article bored me a little, something about a cartoon French lady character that will represent a wine, that’s not why I decided to post here. The reason I posted is because there was some interesting info buried in the article.
I guess the author is speaking about the U.S., but did you know that women make up 52 percent of the population but now make 55 percent of the country’s wine purchases, according to the 2005 edition of the Adams Wine Handbook, published by the Adams Beverage Group?
And here’s some interesting info, I’m quoting from the article:
What are most women who drink wine looking for?
The Wine Institute, a California wine trade group based in San Francisco, reports that women are less influenced by the ratings of experts. “Although the wine quality is important to women, so are the label design, the bottle shape and the philosophy of the winery,” the institute said. Add good value, say a number of Chicago wine experts, both male and female.
Women also are looking for wines that work with what they’re serving for dinner and wines that please their guests as well as themselves. “Women think about wine in context more than men, I suspect,” said Marti Barletta, chief executive officer and founder of the TrendSight Group, a Winnetka, Ill.-based consulting firm specializing in marketing strategies for women. Barletta said women tend to drink more whites and roses while men drink more red wine. “I think, in general, a woman’s preferred flavor profile is a little more soft,” she said, adding that women are more willing to try something new while men find something they like and stick to it.
Don Sheil of Binny’s Downtown said “Pinot noir is a hot category for everyone, but women especially inquire about and buy a lot of this varietal.”
Tracy Lewis Liang, director of wine and spirits at Treasure Island Foods, said the wine business can be roughly broken down by gender. The collectors into the pricey bottles are largely men while women buy the majority of wines meant for dinners, entertaining and holiday meals. It is for this later group, the women, that wineries have been creating new lines, Liang said.
I’ll be talkin’ to ya later!
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